It all started in a garage in Silicon Valley …
… at least that is how the story is often told …
Garages in Silicon Valley have given birth to many great ideas and companies. Hewlett Packard, Apple Inc., and Google, to name but a few.
Reinhold Steinbeck, Managing Director of IntoActions, never owned a garage in Silicon Valley. However, for over 20 years, he worked in leading positions with Apple and Stanford University in the areas of technology, education, and design. It was with Apple and Stanford that he became infused and enthused by the spirit of innovation and entrepreneurial culture of Silicon Valley.
At Stanford, Reinhold worked closely with the Director of the Stanford Center for Design Research (CDR), Prof. Larry Leifer, one of the founding fathers of Design Thinking. Larry is also a member of the founding team of the Hasso Plattner Institute of Design at Stanford University, also known as the d.school. At Apple, Reinhold was part of the Advanced Technology Group (ATG) led by Don Norman, regarded as one of the leading experts in user-centered design.
In 2010, Reinhold moved to Brazil as a Visiting Professor at the University of São Paulo. It was there where he met Edgard Stuber, a Brazilian who had worked as a business executive with multinational companies for over 25 years. In 2012, Reinhold and Edgard founded IntoActions, as an international Innovation Company with offices in San Francisco and Porto Alegre. In 2015, Reinhold took on the sole leadership of IntoActions.
Our Core Team
Covering a wide range of professional skills and experiences across the private and the academic sectors makes IntoActions and its network of skilled associates a uniquely positioned consultancy in the innovation ecosystem.
The members of IntoActions’ core team have previously worked with the Hasso Plattner Institute of Design at Stanford University (a.k.a. the d.school), the Advanced Technology Group (ATG) at Apple Computer, Capgemeni London, the Stanford Center for Innovations in Learning (SCIL), and the Center for Global Entrepreneurship at Santa Clara University in Silicon Valley.
Our Strategic Partners
IntoActions collaborates closely with key leaders in the business, education and social innovation sectors.
At the University of São Paulo (USP), the top-rated research university in Latin America, IntoActions teamed up with USP’s Business School (Faculdade de Economia, Administração e Contabilidade/FEA) and Engineering School (Escola Politécnica), as well as the Laboratório de Design, Inovação e Criatividade (d-USPLeste). The goal of this strategic collaboration is to expand design thinking across the entire educational enterprise.
In 2013, IntoActions was one of the key-partners for the first Conference on Design Thinking organized by the Escola Politécnica.
In partnership with HSM, one of the leaders in Business Executive Education in Brazil, we offer multi-day Design Thinking Bootcamps for executives and senior managers who are responsible for tackling strategic challenges in their organizations.
In 2013, we offered the first-ever Design Thinking Executive Bootcamp in Brazil.
Together with Social Good Brasil, a leading non-profit organization based in Florianópolis in Santa Catarina, we work on building an innovation culture that brings creativity and design thinking to young entrepreneurs in areas such as health, education, urban mobility, culture and conscious consumption, among many others.
We continue to work closely with the research and teaching teams of the Center for Design Research (CDR) and the Global Design Innovation Program (ME 310) at Stanford University to extend Stanford’s innovation programs across Brazil and Latin America.
When it comes to Design Thinking, Stanford University is the EpiCenter of this human-centered innovation methodology, and both CDR and the ME 310 Program are the flagship programs at Stanford University in the field of innovation pedagogy and design thinking research.
During the 2013/2014 academic year, IntoActions facilitated the first collaboration between Stanford University and the University of São Paulo as part of the ME 310 Program. The corporate partner in this 9-month collaboration was Embraer.
IntoActions is a licensed and preferred partner with the Innovation Leadership Board (ILB), the developer of the Foresight Thinking™ methodology and a global leader in the design of tools and processes that enable radical innovation. ILB is based in Silicon Valley.
Foresight Thinking™ is a tool-driven approach to support long-range planning and innovation strategy. Its tools and techniques help organizations develop a sustainable culture of innovation by giving teams the language and long-term ability to innovate. The methodology was developed in collaboration with Stanford University and Tekes, the Finnish Agency for Technology and Innovation.
SiliconHouse, based in Silicon Valley, organizes comprehensive immersion programs for companies and organizations from around the world to experience the innovation energy right at the source.
IntoActions offers its Design Thinking and Foresight Thinking™ workshops in conjunction with the programs of SiliconHouse directly in Silicon Valley.
IntoActions joint forces with Fundação Vanzolini, one of the leading Centers for Professional Development in the areas of engineering and management in Brazil, to create a new Innovation Lab at their main campus on Avenida Paulista in São Paulo.
IntoActions offers all of its Design Thinking workshops at this innovation hub right in the center of São Paulo.
The Global Social Benefit Institute (GSBI) at the University of Santa Clara in Silicon Valley prepares social enterprises for growing impact. GSBI is recognized as a global leader in the field of social innovation.
IntoActions is a member of the GSBI Network, a growing group of institutions that share curriculum, methodology, best practices, and other resources for launching and operating social enterprise incubators and accelerators.
Some of our Core Principles
In this article, published by hsm management, the preeminent business magazine in Brazil, Reinhold Steinbeck and Edgard Stuber write about the obstacles and advantages that Brazil offers with regard to the adoption of design thinking.
As they reflect on their experiences of applying Design Thinking in Brazil, they focus on four ‘rules’ or ‘principles‘ that are particularly relevant in implementing a human-centered innovation process:
- All innovation activity is ultimately social in nature
- All design is re-design
- Innovators must preserve ambiguity
- Facilitate communication: make ideas tangible
Our Partners and Clients Say …
“This Design Thinking capacity building workshop was phenomenally exciting. Not only has it taught me to think about the problem that was set out, which was to find technology solutions for better learning, for better language learning experiences. It also changed the way I think about all kinds of experiences in problem solving.”
Jeff Wang, Director
China Learning Initiatives, Asia Society, New York City, USA
“Our Social Good Brasil Lab is an immersion program for early-stage social entrepreneurs. The main objective is to empower our participants to put their insights into ideas, and then into practice. We have been working with IntoActions since 2013. They are our lead partner concerning the methodology behind our accelerator program. They have challenged our participants to question their assumptions, adjust their mindsets, and apply new tools and techniques so that they can come up with better solutions. In the process, our participants quite often redefine what the real social problem is that they want to address, or who the actual users are.”
Andressa Trivelli, Coordinator
Social Good Brasil Lab, Florianópolis, Brazil
“Our big leap forward with our startup was only possible with the insights from the workshop with IntoActions. We started to really empathize with our costumers’ problems, and think in a human-centered way.”
Thiago Marques, Founder
2G Development Studio, Campinas, Brazil
“I have worked with Reinhold during the past two years in my role as consultant to the Vicerrectoría Académica and Professor of the Engineering Faculty at the Pontificia Universidad Javeriana in Cali, Colombia. Because of his vision and commitment towards international education our University is now integrating Design Thinking Methodologies across our entire Engineering curriculum.”
Maria Fernanda Camacho, Professor
Pontificia Universidad Javeriana Cali, Colombia