Reinhold is a design innovation specialist, educator and researcher impacting the business, education, public and social enterprise sectors via design thinking. In addition to leading IntoActions, he is an instructor with the dGlobal at Stanford: Bringing the Stanford Design Tradition to You program and the Ambassador for the Stanford University Global Design Innovation Program, representing the program in Brazil and across Latin America.

Most recently, Reinhold started and directed the Laboratório de Design, Inovação e Criatividade (d-USPLeste) at the Universidade de São Paulo (USP), the first major university-based design thinking initiative in Latin America. This initiative on innovation and design thinking at USP has won him acclaim as a speaker at the 2011 TEDx Conference on Innovation and Education in Porto Alegre.

Reinhold worked at Stanford University in the field of learning, design and technology for 17 years, including as Associate Director of Learning Experience (LX) Design with the Stanford Learning Laboratory and the Stanford Center for Innovations in Learning. From 1996 – 1997 he was a Program Manager with Apple Computer’s Advanced Technology Group, leading ACOTNet, the globally distributed community of the Apple Classrooms of Tomorrow program.

Prior to his work with USP, Reinhold founded and directed the Stanford University International Outreach Program (IOP). His work with IOP was featured at the United Nations Compact Summit in Geneva and recognized as one of the 2007 Extraordinary Moments at Stanford University.

Reinhold was a visiting professor at the University of São Paulo in 2010/2011, and a visiting researcher at the University of St. Gallen in Switzerland, the Pontificia Universidad Católica de Chile, and the Pontificia Universidad Javeriana in Cali, Colombia. He is the recipient of the ICETEX Innovation Fellowship from the Colombian government. He also held teaching and research appointments in technology, education, design, and innovation at Santa Clara University in Silicon Valley, the Virtual University of São Paulo (UniVesp), as well as at the Fundação Vanzolini. As Director of the Entrepreneurship and Innovation Program at the University of San Francisco, Reinhold led the School of Management’s effort to prepare the next generation of global innovators and entrepreneurs.

A native of Germany, Reinhold has lived on four continents and speaks German, English, Portuguese and Spanish. He would love to have a chance to brush up on his rusty French.

Reinhold’s Videos

World Business Forúm Latin America, Quito 2018 – Reinhold Steinbeck

Social Good Brasil: Vídeo memória Social Good Brasil Lab 2015 – Reinhold Steinbeck


Social Good Brasil Summit 2014: PROTAGONISMO + INOVAÇÃO SOCIAL: A nova ferramenta de mudança é você. 5 e 6 de novembro de 2014. Panelists: Reinhold Steinbeck (IntoActions/Stanford University), Dayna Cunningham (MIT Colab) and Robert Skinner (UN Foundation).


Social Good Brasil: Workshop on Innovation , November 23, 2013 – Reinhold Steinbeck & Edgard Stuber


Governo do Estado São Paulo: inovaDay, September 27, 2013 – Reinhold Steinbeck


Impacto social do design e criatividade: Reinhold Steinbeck at TEDx Unisinos, Porto Alegre, Brazil.


Reinhold Steinbeck

Managing Director
University of San Francisco, USA
MA, International and Multicultural Education

Hochschule Reutlingen, Germany
Diplom, Europäische Betriebswirtschaft – European School of Business (ESB)

Middlesex University, London, UK
BA (Hons), European Business Administration – Middlesex University Business School

  • Building global educational programs on innovation for social and economic impact
  • Creating and facilitating multi-disciplinary design teams
  • Implementing innovation program evaluations
  • Conducting research on innovation pedagogy
  • Applying technology to connect globally distributed communities
  • Designing distance-learning programs
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