Turning Insights
Into Actions
IntoActions has been helping organizations build strategic human-centered innovation Capacity since 2012
Building Strategic Innovation Capacity
IntoActions is a global innovation and learning design firm based in San Francisco. We help organizations, companies, and startups across sectors build strategic innovation capacity through human-centered design.
An Integrated Approach
Our flagship innovation program gives teams, executives, and innovation leaders the tools and mindsets to strengthen strategy, foster innovation, and drive organizational change.
The program is built around three modules:
- Strategic Innovation Planning
- Design Thinking Deep Dive
- System-wide Implementation
This approach combines intentional learning, discovery, and experimentation. Participants clarify strategic goals and tackle critical challenges through a creative, human-centered process.
1. Strategic Innovation Planning
Throughout the program, participants work in a collaborative, project-based environment grounded in the learning and cognitive sciences, as well as design education.
In this module, they apply a strategic framework that aligns people, processes, technology, and structure with organizational goals. This helps identify where modifications, improvements, or innovations are most needed.
2. Design Thinking Deep Dive
During the Design Thinking Deep Dive, participants explore the critical needs and unique opportunities uncovered in the first module in greater depth.
The process follows four interconnected phases: Discover, Define, Develop, and Deliver. Participants focus first on identifying the right problems to solve (problem space) before creating and testing solutions (solution space).
3. System-wide Implementation
During the extended implementation module, we coach participants as they turn insights into actions. They iteratively design and test concrete initiatives that support their organization’s strategic vision.
This phase is testing the system within which the prototype solutions live as much as the prototypes themselves.
Key Benefits
- Introduce an agile framework that accelerates strategic and system-wide change
- Design a comprehensive strategy for innovation and transformation
- Apply insights to both short- and long-term challenges
- Foster ongoing learning and innovation mindsets
- Practice Design Thinking as a hands-on, human-centered problem-solving process
Photo: Students participating in a Strategic Innovation
Workshop at the Universidad Católica del Uruguay
(UCU) © 20217 Steinbeck
Case Study: Universidad Católica del Uruguay
“IntoActions led over 80 participants through a 4-week participatory human-centered strategic design workshop at the Universidad Católica del Uruguay (UCU).
The experience was extraordinary in many ways—for its novel approach that energized the organization internally; for the inclusion of all key stakeholders, including 20 students, throughout the entire process; for its hands-on and practical approach; and for its results.
The workshops were very successful and good for UCU’s heart and soul, and already left a lasting rhythm of innovation.”
Dr. Julio Fernández Techera, S.I. Rector,
Universidad Católica Del Uruguay | UCU
The San Francisco Bay Area’s Innovation Culture is in our DNA
IntoActions was founded in Brazil in 2012 and has been headquartered in San Francisco since 2013. The firm is led by Reinhold Steinbeck, drawing on over two decades of leadership in learning, design innovation, and technology at Apple and Stanford University, and Edgard Stuber, an academic researcher and former Brazilian executive with more than 20 years of experience in human-centered design, corporate education, and AI.
Project Partners
We have worked with dozens of organizations worldwide to strengthen their innovation capabilities (selected list).
